Yesterday was a much-needed reset day. After spending the morning and grabbing lunch with a couple of folks at my weekly Indie Hacker meet-up, I decided to head home early. I’d been pushing hard on the first version of my Chrome extension, and honestly, I was feeling a bit burnt out. Taking a step back helped me recharge and spend quality time with my partner—something I definitely needed.

Refining My Product Based on Feedback

Over the past few days, I’ve received a ton of feedback on my tool. One thing that stood out is how different people have different use cases, which means I need to tailor my messaging. To address this, I’m working on creating targeted demo videos showing exactly how my tool can help specific users—whether they’re teachers, content creators, or marketers. Instead of a one-size-fits-all approach, I’ll make sure each audience sees a version of my tool that directly applies to them.

This also applies to my Gumroad banners. Right now, I’m designing variations for different customer segments, like students, educators, and professionals. The goal is to make sure that when people land on the page, they immediately recognize how the tool is relevant to them.

Creating Video Demos

A small challenge I’ve run into is recording videos efficiently. I initially considered using ScreenStudio, but the file sizes are too large, and the export times are painfully long. Given that I want to create a lot of quick, personalized demos, I’m leaning towards Loom instead. It’s faster, easier to share, and just makes the whole process more seamless.

Shifting to Input Goals for Better Consistency

Something I’ve been thinking about a lot is the idea of input goals vs. output goals (thanks to Atomic Habits by James Clear). Instead of focusing on how much revenue I want to generate, I’m setting goals based on actions I can control. For example, I’ve decided to reach out to 20 people per day, which means 100 per week and 400 per month. If just 10% convert into paying customers, that’s 40 users per month—potentially bringing in around $1,000.

By focusing on daily outreach instead of fixating on sales numbers, I can stay consistent without getting discouraged.

Finalizing My Pricing Strategy

Speaking of revenue, pricing has been a big question mark for me. Initially, I thought about setting the price at $14, but after chatting with a friend at the meet-up, I had a realization. He mentioned he’d be willing to pay up to $30 if there was no monthly subscription. So I will price my tool at $29.90, at least for the first 300 users. It feels like a strong starting point, and I’ll adjust based on demand.

Next Steps: Targeted Outreach & More Demos

My plan moving forward is to cluster the different use cases I’ve identified and create videos tailored to each group. From there, I'll send out personalized demos via Loom. This should make my outreach much more effective, as potential users will see exactly how the tool solves their specific pain points.

That’s my progress for today! If you’re working on something similar, I’d love to hear how you’re approaching outreach and pricing!